Социальные сети

[tijd.livejournal.com]

Вчера Фейсбук признал, что во время избирательной кампании 2016 продавал возможности рекламы темным компаниям из России.

In reviewing the ads buys, we have found approximately $100,000 in ad spending from June of 2015 to May of 2017 — associated with roughly 3,000 ads — that was connected to about 470 inauthentic accounts and Pages in violation of our policies. Our analysis suggests these accounts and Pages were affiliated with one another and likely operated out of Russia.
https://newsroom.fb.com/news/2017/09/information-operations-update/

Архитектура Фейсбука основана на закрытых пространствах, изначально предназначенных для того, чтобы не пускать туда Гугл. Эти же пространства делают такую архитектуру идеальной для микротаргетинга.

On any given day, Coby says, the campaign was running 40,000 to 50,000 variants of its ads, testing how they performed in different formats, with subtitles and without, and static versus video, among other small differences. On the day of the third presidential debate in October, the team ran 175,000 variations. Coby calls this approach "A/B testing on steroids." The more variations the team was able to produce, Coby says, the higher the likelihood that its ads would actually be served to Facebook users.
https://www.wired.com/2016/11/facebook-won-trump-election-not-just-fake-news/



Ключевой вопрос - использовались ли в этой деятельности российские боты и тролли или данные об американских избирателях, полученные от российских хакеров?

A Facebook official said "there is evidence that some of the accounts are linked to a troll farm in St. Petersburg, referred to as the Internet Research Agency, though we have no way to independently confirm." The official declined to release any of the ads it traced to Russian companies or entities.
https://www.washingtonpost.com/amphtml/politics/facebook-says-it-sold-political-ads-to-russian-company-during-2016-election/2017/09/06/32f01fd2-931e-11e7-89fa-bb822a46da5b_story.html

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