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Социальные сети

Вчера Фейсбук признал, что во время избирательной кампании 2016 продавал возможности рекламы темным компаниям из России.
In reviewing the ads buys, we have found approximately $100,000 in ad spending from June of 2015 to May of 2017 — associated with roughly 3,000 ads — that was connected to about 470 inauthentic accounts and Pages in violation of our policies. Our analysis suggests these accounts and Pages were affiliated with one another and likely operated out of Russia.
https://newsroom.fb.com/news/2017/09/information-operations-update/
Архитектура Фейсбука основана на закрытых пространствах, изначально предназначенных для того, чтобы не пускать туда Гугл. Эти же пространства делают такую архитектуру идеальной для микротаргетинга.
On any given day, Coby says, the campaign was running 40,000 to 50,000 variants of its ads, testing how they performed in different formats, with subtitles and without, and static versus video, among other small differences. On the day of the third presidential debate in October, the team ran 175,000 variations. Coby calls this approach "A/B testing on steroids." The more variations the team was able to produce, Coby says, the higher the likelihood that its ads would actually be served to Facebook users.
https://www.wired.com/2016/11/facebook-won-trump-election-not-just-fake-news/

Ключевой вопрос - использовались ли в этой деятельности российские боты и тролли или данные об американских избирателях, полученные от российских хакеров?
A Facebook official said "there is evidence that some of the accounts are linked to a troll farm in St. Petersburg, referred to as the Internet Research Agency, though we have no way to independently confirm." The official declined to release any of the ads it traced to Russian companies or entities.
https://www.washingtonpost.com/amphtml/politics/facebook-says-it-sold-political-ads-to-russian-company-during-2016-election/2017/09/06/32f01fd2-931e-11e7-89fa-bb822a46da5b_story.html
Meet the woman who wrote @realDonaldTrump's campaign Facebook posts - and the tech firm that helped him get elected. pic.twitter.com/9vA3KMIIGj
— BBC Stories (@bbcstories) August 13, 2017
Между тем известный трампогандист Такер Карлсон пропагандирует социальную сеть Gab, пристанище нацистов и расистов.
TUCKER CARLSON (HOST): It presents itself as a pro-free speech platform so it’s been popular with Milo Yiannopoulos and other figures who have been censored on Twitter, Facebook, and other sites as well people who just believe in free speech. Tech giants can’t abide it though because it’s an uncensored platform so recently Google banned Gab from the Google store, claiming that company was “engaging in hate speech” simply by refusing to censor people who use it.
https://www.mediamatters.org/blog/2017/09/05/tucker-carlson-defends-gab-social-media-app-dubbed-haven-white-nationalists/217848

В устах людей вроде Карлсона выражение "free speech" превратилось в эвфемизм нацистской пропаганды.
no subject
The other side was using content that was just flat-out false, and delivering it in a very personalized way, both sort of above the radar screen and below. And you know, look, I’m not a tech expert by any stretch of the imagination. That really influenced the information that people were relying on. And there have been some studies done since the election that if you look — let’s pick Facebook. If you look at Facebook, the vast majority of the news items posted were fake. They were connected to, as we now know, the 1,000 Russian agents who were involved in delivering those messages.
They were connected to the bots that are just out of control. We see now this new information about Trump’s Twitter account being populated by millions of bots. And it was such a new experience. I understand why people on their Facebook pages would think, “Oh, Hillary Clinton did that, I did not know that. Well that’s going to affect my opinion about her.” And we did not engage in false content. We may have tried to put every piece of information in the best possible light, and explanations, but we weren’t in the same category as the other side.
<...>
Swisher: But who do you think directed it? And do you blame Facebook, or any of these platforms, for doing nothing? What should they have done and are they culpable?
Let me separate out the questions. First, we’re getting more information about all of the contacts between Trump campaign officials and Trump associates with Russians before, during and after the election. So I hope that we’ll get enough information to be able to answer that question. <...> I think it’s pretty hard not to. I think that the marriage of the domestic fake news operations, the domestic RNC Republican allied data, you know, combined with the very affective capabilities that the Russians brought. You know, basically the group running this was the GRU which is the military intelligence arm of the Russian military and they have a very sophisticated cyber operation, in bed with WikiLeaks, in bed with Guccifer, in bed with DC Leaks.
And you know, DC Leaks and Guccifer, which were dropping a lot of this stuff on me, they haven’t done anything since early January. Their job was done. They got their job done. So we’re going to, I hope, be able to connect up a lot of the dots, and it’s really important because when Comey did testify before being fired this last couple of weeks, he was asked, “Are the Russians still involved?” And he goes, “Yes, they are. Look, why wouldn’t they be? It worked for them!” And it is important that Americans, and particularly people in tech and business understand, Putin wants to bring us down. And he is an old KGB agent. I had, obviously, run-ins with him, because that in large measure prompted his animus toward me, and his desire to help Trump. But it is deeper than that, it is way beyond me.
https://www.recode.net/2017/5/31/15722218/hillary-clinton-code-conference-transcript-donald-trump-2016-russia-walt-mossberg-kara-swisher
no subject
Secured Borders, созданное с целью «защищать нашу страну [США] прямо сейчас от риска, отбросив либеральную фигню», имеет почти 140 тыс. поклонников. К примеру, охват одного из постов сообщества, рекламировавшегося в период выборов, превысил 4 млн человек, которые поставили более 310 тыс. лайков и около 80 тыс. раз расшарили запись, следует из скриншота. Это средние цифры по итогам рекламных кампаний, уточняет собеседник журнала РБК: число крупных тематических сообществ, с помощью которых «фабрика троллей» распространяла информацию в период в американской кампании, — порядка 15 штук, общий дневной охват только по ним составлял 12–15 млн человек.
Другое сообщество, о котором узнал журнал РБК, — Tea Party News в Twitter (почти 22 тыс. читателей). Судя по внутренней статистике сообщества, например, в начале ноябре 2016 года твиты этого аккаунта были показаны около 1,6 млн раз. Еженедельное число просмотров постов, опубликованных сотрудниками «фабрики троллей» в соцсетях (помимо Facebook, также Twitter, Instagram, Tublr), достигало в период кампании 30–50 млн, большей популярностью пользовались сообщения «против Хиллари», следует из статистики, полученной редакцией журнала РБК (ее подлинность подтвердил источник, знакомый с деятельностью организации).
http://www.rbc.ru/magazine/2017/04/58d106b09a794710fa8934ac
Подтверждает Daily Beast:
It’s unclear how many pages like SecureBorders Russia ran, but that group alone had 133,000 followers before it disappeared last month, almost certainly as part of Facebook’s purge of 470 deceptive Russian accounts and, reportedly, 25 Facebook communities with a cumulative 3 million subscribers.
Though it’s gone from Facebook, web caches still provide a limited view of the page, and it’s clear there’s a lot of nasty dirt hiding behind Facebook’s sanitary “divisive social and political messages” talk. The page spewed a steady stream of alt-right political memes and fake news, nearly always accompanied a gif or a video and a explicit or implicit call for users to engage with the post.
“This woman is a crook. A sociopath. A heartless, cold b*tch,” reads one of the posts from election season, above a photoshopped image of Hillary Clinton standing for a mugshot. “We’ve had more than enough traitors and crooks in the White House already! Don’t you agree?”
Clinton, or “Killary,” as the page preferred to call her, was a frequent target of the page, while Donald Trump drew consistent praise before the election and since. Other posts railed against U.S. Muslims, who the page claimed falsely are busily indoctrinating American grade school students.
Some posts went after undocumented immigrants, implying they cross into the U.S. from Mexico to commit crimes and vote Democratic by the thousands. Syrian refugees were routinely painted as freeloaders who mostly “really hate America.” One refugee smear got 3,000 “likes,” more than 200 comments, and was shared 1,300 times, while videos tended to draw higher numbers, starting in the low thousands and climbing to 30,000.
http://www.thedailybeast.com/russias-facebook-fake-news-could-have-reached-70-million-americans
no subject
"Мы видим, что находка, которую сделали службы безопасности социальной сети «Фейсбук» тут же ожидаемо вновь превратилась в очередной элемент русофобской информационной кампании. Якобы эти аккаунты управлялись из России и, опять же, имеют непосредственную связь и отношение к выборам в США. Одна рекомендация-предложение админам, администрации, руководству, владельцам – давайте наладим взаимодействие по линии администрации соцсети и соответствующих российских государственных органов (правоохранительных органов, надзорных органов), в целом всех структур, которые должны заниматься этим вопросом. Предоставьте нам информацию, и мы будем в оперативном режиме предоставлять свою вам."
no subject
Russia plays in every social media space. The intelligence officials have found that Moscow's agents bought ads on Facebook to target specific populations with propaganda. "They buy the ads, where it says sponsored by--they do that just as much as anybody else does," says the senior intelligence official. (A Facebook official says the company has no evidence of that occurring.)
http://time.com/4783932/inside-russia-social-media-war-america/